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End-users’ preferred breeding traits and ranking
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Rank
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Overall ranking agreement
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Farmers
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Processors
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Consumers
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Big fruit size
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High fruit miraculin content
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High fruit miraculin content
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1st
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0.11
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Early fruiting
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Big fruit size
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Big fruit size
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2nd
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High fruit yielding
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High fruit edible ratio
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Fruit freshness
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3rd
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Dwarf tree
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Fruit freshness
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Long fruit shelf life
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4th
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High fruit miraculin content
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High seed portion
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High fruit edible ratio
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5th
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Pair-wise similarity index (lower diagonal) and ranking concordance coefficient (upper diagonal) of preferred trait between end-user groups
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Farmers
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Processors
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Consumers
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Farmers
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0.00
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0.00
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Processors
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0.40
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0.90
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Consumers
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0.40
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0.80
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